Insights, tips & tricks

Actionable insights, tips, and tricks to help you grow your business online, from SEO and AI search to web strategy and marketing automation.

How AI search tools like ChatGPT are reshaping SEO and how to get your website ready
May 15, 2025

How AI search tools like ChatGPT are reshaping SEO and how to get your website ready

Search is transforming rapidly. Millions are abandoning conventional search platforms like Google for AI assistants such as ChatGPT, Perplexity, and Claude to pose questions, explore products, and inform purchasing choices. OpenAI's rollout of product feeds within Chat ...

10 key tips for running killer ads with Google's Ad Grant for nonprofits
December 1, 2024

10 key tips for running killer ads with Google's Ad Grant for nonprofits

The Google Ad Grant program offers eligible organizations up to "$10,000 per month in free advertising." With this opportunity, nonprofits can amplify their cause, drive donations, and recruit volunteers without impacting operational budgets. 1. Start with a Cl ...

5 reasons why mimicking your competitor's site is the wrong move!
October 30, 2024

5 reasons why mimicking your competitor's site is the wrong move!

When preparing a website redesign, it's tempting to draw inspiration from competitor sites. However, "just because a competitor's website looks great doesn't mean it's actually working for them… or that it will work for you." Here are five key reasons to avoid this appr ...

How to write for humans and search engines with the perfect balance
August 30, 2024

How to write for humans and search engines with the perfect balance

The Mistake Most Organizations Make: Emphasizing One Over the Other Businesses frequently struggle between crafting engaging narratives and optimizing for search visibility. Many lean too heavily toward one approach: "When you emphasize storytelling alone, you risk ...

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