ITC Learning is a long-standing provider of industrial skills training, serving manufacturers, utilities, and technical teams across the country. With a deep catalog of online and in-person courses and decades of industry credibility, ITC needed a modern digital presence and marketing engine that matched the quality of their training and supported long-term growth.
The Challenge
- The previous website was dated and did not reflect ITC’s depth of experience or full course catalog
- Lead capture and follow-up relied heavily on manual processes, limiting scalability
- Marketing efforts lacked tight integration between ads, landing pages, CRM, and reporting
- Needed a trusted partner to handle ongoing development without constantly re-onboarding new vendors
What We Did
Revision Road partnered with ITC to overhaul their digital presence, including a complete website redesign to modernize the brand, clarify messaging, and improve conversions. We integrated their CRM for lead capture, segmentation, and automated follow-up, built out email and marketing workflows, and developed a paid advertising strategy with dedicated landing pages to drive qualified leads.
Results
- A modern, conversion-focused website that clearly communicates ITC’s value to technical leaders and training managers
- Improved lead capture and response through CRM integration and automated workflows
- Stronger alignment between paid ads, landing pages, and sales follow-up, resulting in higher-quality inquiries
- A more scalable marketing foundation that supports ongoing campaign testing and growth
- Reduced internal friction by having a single agency of record managing development, strategy, and execution
