MacWeb provides bare-metal Mac cloud infrastructure for developers, QA teams, and companies that require reliable access to real Apple hardware. As demand grew, MacWeb needed an ecommerce experience that matched the sophistication of their offering.
The Challenge
- Original checkout limited to one product and one quantity per order
- Subscription handling was restrictive and misaligned with actual purchasing behavior
- Content and product pages required developer involvement for routine updates
- Site needed to balance technical depth with clarity for less technical buyers
What We Did
We completely rebuilt the ecommerce and content experience, including full ecommerce support for multiple products and quantities in a single checkout, flexible subscription logic, a redesigned user experience, and a re-architected content management system with a drag-and-drop layout builder.
Results
- Fully rebuilt ecommerce supporting multiple products and quantities in a single transaction
- Flexible subscription management aligned with their bare-metal cloud model
- Scalable content management architecture empowering the internal team
- Future-proof platform supporting new machine types and offerings
- Reduced internal friction with a single agency managing all functions
